19A: Idea Napkin 2
1.
I’m a big fan of the outdoors. I like to work
hands on, and sometimes get a little rowdy. I’m very active, whether it’s
watersports, mountain biking, or snowboarding, my favorite activities require a
lot of quick movement. I have noticed that many of these sports take place over
large areas and are difficult to stay hydrated during due to a lack of storage.
Along with this, my dog’s tail is a wrecking ball that will easily topple any
unsecured beverage.
2.
I am offering a drink koozie that secures one’s
drink to a surface so that the individual doesn’t have to worry about their
drink getting spilled by their dog/cat, spilled by themselves in the dark, or
knocked over during active outdoor activities.
3.
I am offering my product to animal owners, as
well as people who enjoy outdoor activities that require a lot of movement.
Looking back at assignment 18A:
The
avatar:
- Drives
a mid-size/large SUV to hold their dog, paddleboard, kayak, etc. (Maybe a green
or light blue Subaru).
- 18-30
years old. If older, are still very active.
- Enjoy
National Geographic and Animal Planet.
- Could
have messy children or friends.
- Own
dogs or cats who get a little too close to their drinks.
- Enjoys
their beer so much they couldn’t stand losing a drop.
- Tired
of cleaning spills.
4.
This product is useful to customers because it could
prevent major damage to electronics inside the home and is useful and efficient
when participating in outdoor activities. Sometimes our pets get way too close
to our drinks, and their strong tails can often send those drinks flying,
ruining our belongings, and creating quite the mess for us to clean up.
5.
What sets me apart is my ability to conceptualize
and then create. I’ve always thought of myself as proactive; trying to solve problems
to make life easier. But I’ve also grown up as the son of a construction
worker, learning to use tools and create objects to solve these problems,
rather than just think of what my solution could be.
“Feedback Memo”
I believe that the broad potential consumer base acts as
both a weakness and a strength. It makes it hard to appeal to the other large
group of consumers when advertising to one, which I believe are both very close
in size. I have been active and hands on for as long a I can remember, which is
why believe that my history has been fit into the need for a koozie that will
keep my drink secured, whether from my dog, myself, or the natural elements.
Max,
ReplyDeleteI think since you have chosen specific target customers for your product, I do not think the broad potential consumer base will be a weakness for your plan. I think the more possible consumers, the better. You would likely learn which type of consumers buy your product most often pretty quickly. I think this koozie is a great solution to an every day problem, and I like that you have sort of personalized the product to fit your personality and needs.
Max,
ReplyDeleteI believe that you being very hands on is perfect for someone interested in this opportunity belief. Your product is a direct hands on product that is going to require many patents and inventors and designers to work and make sure that it is the best product it could be. It is good to be creative when dealing with small tiny products like this one.
dear maxwell,
ReplyDeletei believe your hands on approach to life really personifies your ability to completely perfect this product and find its potential consumer base. additionally the broad consumer base issue should not be recognized as a noticeable problem since it is solved by your design in the product by being easy to use as well as durable and reliable.