25A: What's Next

Existing Market:

Jake Norman:

            Although Jake agrees with my targeting of the dog owner market, he also believed that the idea could be translated to coolers and for larger surfaces. Like suction coolers that stick to your paddle board or boat to prevent losing your cooler when waves hit. Penetration into the outdoors market rather than just pets was his suggestion.

Austin Leigh:

            Austin agreed that because there are so many pet owners, it made sense to continue focusing on this market, and to continue to provide solutions to some of the mishaps that can occur during any given day. After providing some of the ideas in my venture concept, he agreed that I could continue to provide solutions for animal owners and that the market was promising.

Calvin Weinberg:

Calvin had almost identical thoughts with Austin, claiming that there was more of a market for animal products than to try to get into an entirely new market altogether. Continuing to make pet owners lives just a little more stress free.

Based off of what my “customers” said, I believe that it is a much better idea to continue to target a market that would already be familiar with my product and name. By continuing to make products that help both pets and owners, I could be providing value to my customers. No one wants their drinks spilled, ruining their things, or their couch chewed up. These are common problems that have the potential for easy solutions.

            People always say to give the people what they want, and if easy solutions to minor pet problems is it, then that’s the best direction to head. If my venture is launched, I would continue to serve the needs to the pet owner segment of my market and further provide them with safe and high-quality products to use with their pets.

New Market:

Neil Neuwirth:

            Neil is a close friend of mine, a dog owner, and a big outdoorsman. With a tiny, well-trained Yorkie, there isn’t much need for pet solutions. Rather, he said that suction koozies and coolers would be a great use when surfing, paddle boarding, or going deep sea fishing. It becomes a huge problem when you lose your only source of hydration and cool storage because of a big wave that knocks its contents into the water.

Avery Hausse:

            Avery claims he’s more into the camping/hiking part of the outdoors. He said that there’s always something going wrong when he goes camping, whether it’s the tent, stable ground, or other factors. By penetrating the outdoors market, I could attempt to solve these issues.

Although these two people believe in the success of my venture in the outdoors market, I personally have limited experience in such, and don’t think I would be efficient in creating solutions to many of the problems these people’s experience. I participate in a different kind of outdoor experience, and these issues don’t necessarily resonate with me.
            In order to come up with such solutions, I believe that I’d need to immerse myself extensively to get a feel for what was needed in this market. But already knowing about another, larger market is more promising and less time consuming that attempting to enter this market.